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{{label}}21 March 2016
Manila, 21 March 2016 – BPI-Philam officially launches its newly designed website that promises an improved experience on all devices. “As different types of people use our site, we made it our mission to design the website around real customers, with the goal of making the language easy to digest, glanceable, guiding and relevant to our customers,” says Ariel G. Cantos, Chief Executive Officer of BPI-Philam.
BPI-Philam took significant steps during the development of the new website to assess what people really want to know about life insurance and how it can be provided. With life insurance deemed too technical and difficult to understand, the new website’s content is written following the company’s simple language guidelines. “We are making it easier for customers to do business with us starting with the language we use. You will hardly find insurance jargons in our new website, and if there are any, we provide a definition that could easily be understood by a person with no knowledge on life insurance,” says Cantos.
In the website’s Key Moments, people who find themselves at a certain life stage such as getting married, working abroad, or running a business will find helpful tips and topics relevant to their needs followed by a solution to help secure these. For people who already know what type of insurance they need, they could easily go to the website’s Our Products.
The new website uses vibrant colors and a cards layout for users to easily scan and digest information. Most importantly, the website is made for all kinds of devices with its responsive web design (RWD) that makes sure that the site provides optimal viewing and interaction experience. Navigation is now easier whether you resize, pan or scroll using a desktop computer, mobile phone or other devices.
“The new website is just one of BPI-Philam’s continued efforts to provide the best customer experience and reach out to more Filipinos in a rapidly changing, technologically-driven world,” concludes Cantos.
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About BPI-Philam
BPI-Philam Life Assurance Corp., is a strategic alliance between two leading companies in the country – The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Philam Life is the premier life insurance company in the Philippines and the market leader for over 60 years. BPI is a leading commercial bank in the country with over 160 years of experience in the local banking industry and an extensive branch network of more than 800 branches and 1,500 ATMs.
BPI-Philam’s professional and expertly trained Bancassurance Sales Executives are assigned in BPI branches nationwide to render financial advisory services that address customer’s financial and protection needs.
With the combined expertise and resources of these two trusted companies, BPI-Philam policyholders are assured that their insurance is backed by financial strength and stability.
Media Contact:
Rico Bautista
Head of Segments Strategy and Customer Management
BPI-Philam
T: (02) 8 521 6300 local 11030
E: Rico-T.Bautista@aia.com
Pia De Jesus
Director
Rebel Marketing
T: (02) 8 882 3344 / +63-917-831-1032
E: piadejesus@rebelmarketing.com.ph
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